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产品包装印刷行业在世界范围内,发展日久,已经是目前市场上众多行业不能脱离的支柱之一。如何在国际局面变化诡谲,新技术层出的时代,紧追市场变革,定位自己的新目标,在下一个时代之前抢占市场,是现在众多包装印刷企业十分应该考虑的问题。下面北京印刷厂带大家一起来看一看探索产品包装印刷新理念,开拓包装市场新领域的方法。
Product packaging and printing industry in the world, the development of a long time, is now the market can not be separated from many of the pillars of the industry. How the international situation changes and new technology, a layer of the era, after the market changes, new goals, seize the market before the next era, is now very many packaging printing enterprises should consider the problem. The following Beijing printing plant to take a look at the product packaging and printing to explore new ideas, new ways to develop new areas of the packaging market.
1、包装印刷市场电子商务初现端倪
1, packaging and printing market e-commerce emerging
许多包装印刷企业通过第三方电子商务平台(微信、QQ、微博等)实现了业务市场的进一步扩大,电子商务成为企业之间一个重要信息聚合交换平台。
Many packaging and printing enterprises through the third party e-commerce platform (WeChat, QQ, micro-blog, etc.) to achieve a further expansion of the business market, e-commerce has become an important platform for information exchange between enterprises.
2、网络印刷模式PK传统印刷
2, network printing mode PK traditional printing
大量的个性化印刷需求推动了云印刷技术的应用。与传统印刷方式相比,云印刷能够实现个性化定制、随时下单、快速交货,由于采用网络技术从而优化生产环节,降低了生产成本,可以有效的为客户节省纸张成本。 “网络印刷”成为印刷业新的技术制高点与利润增长点之后,“云印刷”商业模式伴随着“云计算时代”又给印刷业带来了新的变革。
A large number of personalized printing needs to promote the application of cloud printing technology. Compared with the traditional printing methods, cloud printing can realize customization, at any time orders, fast delivery, due to the use of network technology to optimize production processes, reduce production costs, can be effective for customers to save costs. "Network printing" has become the new commanding point of the printing industry and profit growth point, "cloud printing" business model with the "cloud computing era" to the printing industry has brought new changes.
3、微细瓦楞成为瓦楞包装的热点
3, micro corrugated packaging has become a hot spot
网络购物催生了物流的迅猛发展,微细瓦楞包装因具有质轻、价廉、印刷适性好的特点,被商家广泛应用,瓦楞机生产也出现了供不应求的现象。
The development of online shopping has led to the rapid development of logistics, micro corrugated packaging has been widely used because of its light weight, low price and good printability.
除了物流业之外,由于微细瓦楞产品独有的特性,它还在食品行业受到青睐。
In addition to the logistics industry, due to the unique characteristics of micro corrugated products, it is also favored in the food industry.
4、进军高端包装市场打破技术垄断
4, to enter the high-end packaging market to break the monopoly of Technology
无菌包装技术于1982年首次由国外引进,此项技术最大优点是在无菌条件下最大限度地保留了产品原有的营养成分和风味,并使其保质期大为延长。 国内能够生产纸塑铝复合软包装的包材企业已达20多家,他们均已打入高端包装市场,年销量约220亿包,打破了跨国公司垄断多年的历史。
Aseptic packaging technology was introduced in 1982 for the first time, the biggest advantage of this technology is to maximize the retention of the original nutrients and flavor of the product, and make its shelf life greatly extended. Domestic production of paper plastic aluminum composite flexible packaging materials enterprises have reached more than and 20, they have entered the high-end packaging market, annual sales of about 22 billion packs, breaking the monopoly of multinational companies for many years of history.
5、绿色印刷节能减排可持续发展
5, green printing energy-saving emission reduction sustainable development
绿色印刷是全球印刷业发展的主流趋势,是社会进步的重要内容。
Green printing is the main trend of the development of global printing industry.
全国印刷标准化技术委员会已启动了绿色印刷标准制定,环保部也启动了印刷企业环境保护标准的制定,绿色印刷和环境保护已经达到“绿色印刷在中国”。
The National Standardization Technical Committee on printing has launched a green printing standards, the Ministry of environmental protection have also started to develop standards of environmental protection printing enterprises, green printing and environmental protection has reached the "green printing in Chinese".
6、包装印刷行业的转型升级成为企业发展的趋势
6, the transformation and upgrading of packaging and printing industry has become the trend of enterprise development
传统包装印刷业在新一轮经济竞争中已日渐步入瓶颈。面对产业集约化程度低、自主创新力度不足、新兴市场开拓能力不强等主要问题,传统印刷行业亟需调整产品的结构,满足市场发展的需要转型升级,才能迎来崭新的机遇与挑战。
Traditional packaging and printing industry in the new round of economic competition has increasingly become a bottleneck. In the face of the industrial intensivism degree is low, lack of independent innovation, emerging market development ability is not strong and other major issues, the structure of the traditional printing industry need to adjust products to meet the needs of market development, transformation and upgrading, in order to usher in new opportunities and challenges.
7、包装印刷企业“大而不强”包装产业“大而不强”。
7, packaging and printing enterprises "big but not strong" packaging industry "big but not strong".
包装企业总数达30万个,其中规模以上企业只有2万多家,90%左右为中小企业。产业结构不合理、产品档次偏低、自主创新能力弱,已经成为制约包装业发展的“瓶颈”和“软肋”。包装印刷业已经完成量变的阶段,做强品牌将是产业发展的主旋律。
The total number of packaging enterprises reached 300 thousand, of which only more than more than 20 thousand enterprises above Designated Size, about 90% for smes. Irrational industrial structure, low product grades, weak capacity of independent innovation, has become a constraint to the development of the packaging industry, "bottleneck" and "soft rib"". Packaging and printing industry has completed the stage of quantitative change, strong brand will be the main theme of industrial development.
8、数字化印刷流程将成企业为必修课
8, digital printing process will become a required course
数字化流程是印刷包装企业必须逐步建立并规范的生产流程。通过数字化流程的建立,实现印刷厂与客户间的数据、印刷生产管理、远程打样签样的直接对接,建立快捷、有效的管理流程。
Digital process is the process of printing and packaging enterprises must establish and standardize. Through the establishment of digital process, we can realize the direct docking of the data between the printing factory and the customer, the printing production management and the remote sample proofing.
9、产品设计和服务需进一步加强
9, product design and service needs to be further strengthened
对于包装印刷企业来说,应该注重自主产品的研发和行销,产品创新还包括服务模式的创新。包装印刷品将由现在的以印刷为主导,发展成为以产品包装设计为主导,包装印刷企业逐步由承接包装印刷品转向提供全面包装解决方案的方向发展。 产品设计的著作权成为印刷企业追踪的热点,即谁拥有产品包装设计著作权,谁就决定了包装产品的印刷权。
For packaging and printing enterprises, we should focus on the development of independent products and marketing, product innovation and service model innovation. Packaging and printing products will be dominated by the current printing, the development of product packaging design as the leading, packaging and printing enterprises gradually from the packaging packaging to provide comprehensive packaging solutions to the direction of development. The copyright of product design has become the hot spot of the printing enterprise, that is to say, who owns the copyright of product packaging design, who decides the printing right of packaging products.
10、简约包装引导环保理念
10, simple packaging to guide the concept of environmental protection
简约包装理念使得印刷市场扩张受到制约。伴随着人们环保意识的增强,简约包装已经对包装印刷业构成冲击。简约包装符合环保理念,印刷包装市场的受到制约。涉及制作豪华包装的印刷企业审慎调整自己的业务结构。
Simple packaging concept makes the expansion of the printing market is restricted. With the enhancement of people's awareness of environmental protection, simple packaging has been the impact of packaging and printing industry. Simple packaging in line with the concept of environmental protection, printing and packaging market constraints. Involved in the production of luxury packaging printing enterprises to adjust their business structure.
11、清廉之风管控公款购买
11, clean wind control public funds to buy
中央发布的“八项规定”“六项禁令”有效倡导清廉之风,中纪委发出了《关于严禁公款购买印制寄送贺年卡等物品的通知》,召开会议提出要“继续减少纸质文件数量”,由此反映出的市场走向值得包装印刷企业关注。
The Central Committee issued the "eight provisions" and "six ban" effective advocacy and honest style, the Commission issued "on the non-public funds to buy a printed greeting cards and other items to send the notice", proposed to convene a meeting to continue to reduce the number of paper documents ", which reflects the market to go is the packaging printing enterprises concerned.
12、海外定单近期难有大的增长
12, overseas orders are difficult to have a big growth in the near future
海外印刷业务难有大的增长。从印刷统计中我国印刷品的出口始终不到印刷总量的10%,全球性金融危机爆发以后,对国内印刷企业承接海外印刷业务同样带来影响,这一状况估计近期难有改变。
Overseas printing business is difficult to grow. Our printing products export is always less than 10% of the total printing printing from the statistics, after the outbreak of the global financial crisis, the same impact on the domestic printing companies to undertake overseas printing business, this situation is difficult to change the recent estimates.
北京印刷厂的小编带大家从文章中从各个不同的角度对目前产品包装印刷行业的现状进行了解析,并笃定的新技术数字技术,以及绿色环保的理念会成为未来市场发展的重要方向。相信大家通过本文的了解一定的对产品包装印刷行业该何去何从有了自己的判断,希望可以帮助到大家。
Analyzed the status quo of Beijing printing factory Xiaobian take you from the article from different angles on the products of the printing and packaging industry, the new technology of digital technology and certainty, and the concept of green environmental protection will become an important direction for future development of the market. I believe that through the understanding of this article on the product packaging and printing industry where to go with their own judgment, I hope to help you.

 

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